What’s really at stake and why does it matter? How is this declared intentionally and consciously?
This is about developing and disseminating impactful communications that create dialogue, inspire action and develop community. I write content that engages readers while optimizing the organization’s search rankings (SEO) … construct frameworks for impactful and user-friendly websites … disseminate enewsletters …. develop or hone social media strategies …
I delight in synthesizing and articulating complex information, such as scientific research and financial jargon, for both expert and non-specialist audiences.
See samples of multimedia and print materials I developed, managed and produced:
(As VP of Marketing & Communications at the Brain & Behavior Research Foundation)
Social Media Campaign:
"As a member of the Scientific Council, I have been able to witness firsthand the rebranding effort that she led and implemented, in which NARSAD evolved to the more accessible, inclusive, and vital BBRF in part through improved publications, a new website, frequent scientific discovery updates in the weekly eNews, and an active presence in social media. For example, the new website is an immense step forward; content is comprehensive and clear as well as easily navigable. It is also frequently updated with scientific discoveries and prominently features personal stories of recovery, often linked to research discoveries. She has succeeded in establishing a more personal mechanism of appealing to the target audience with the telling of recovery stories from mental illness, and she thoroughly modernized the foundation to make its cause and message more compelling.”
— Karl Deisseroth, M.D., Ph.D., D.H. Chen Professor, Stanford University Department of Bioengineering and Department of Psychiatry; Brain & Behavior Research Foundation Scientific Council Member