Clarify a Vision
What do you want to make an impact on? Who will benefit and how? What do you hope for and how will you recognize success?
I lead a process to illustrate this big picture. In which marketplace do you operate and how does it work? Who else is there and how is your offering uniquely benefiting a specific audience? How will they know?
I work in an inclusive, collaborative manner with key stakeholders and also conduct my own research. We define together what success will look like.
See samples of (re)branding strategy I led:
(As VP of Marketing & Communications at the Brain & Behavior Research Foundation)
(As Ad-Hoc Marketing Committee Chair and Mission Committee Member, Guest House Board of Directors)
"It takes a clear sense of self, and of purpose, to redirect the energies of experienced writers. Laura was able to do this ... she insisted that we think constantly of the reader as we organized and wrote our pieces ... The focus became more about people – in my case, about how complex scientific research was making a difference in the prospects for those who are ill – and less about the research itself as a subject of fascination."
—Peter J. Tarr, Ph.D. , Senior Science Writer, Cold Spring Harbor Laboratory and Brain & Behavior Research Foundation