Actualize the Vision
How does the organization step out and act, look and speak in an authentic manner that brings the vision to life?
I develop thoughtful branding strategies and communication plans that clearly articulate the unique benefit of your offering. This work creates a compelling story to engage the people you need to help realize your vision.
See samples of content I wrote and/or served as managing editor for —
from an overarching communications plan I developed:
(As VP of Marketing & Communications at the Brain & Behavior Research Foundation)
Web summaries - for weekly eNews and website:
“Laura has shown great capacity to break down complex scientific findings and translate them in a manner that is relevant and meaningful for a lay audience. She does this while ensuring the scientific material presented is precise and accurate by vetting pieces with the researchers. Making complex research interesting and understandable to a broad audience, while highlighting important achievements and progress made, is essential for this kind of organization to succeed."
— Karl Deisseroth, M.D., Ph.D., D.H. Chen Professor, Stanford University Department of Bioengineering and Department of Psychiatry; Brain & Behavior Research Foundation Scientific Council Member